Santa and The Driver (Santaology)

Steve (SANTA) and Deb (the DRIVER) love teaching as a team!

They are so excited to be able to share their stories, techniques, and tools to help everyone raise their Santa game!

In this ever changing and competitive industry, it is no longer just about getting the perfect Santa picture, but about the entire Santa visit experience!

Through trial and error they have figured out ways to make Santa visits pure magic for kids of all ages, and they are now offering virtual classes to teach you how to do the same!

The Brothers Claus

Leon and Steve have come to be known as “The Brothers Claus” for many reasons but mostly because of the fun they have portraying one of the most famous characters of our time, the legendary Santa Claus. If you’ve had the chance to see them, you know what is meant by fun or possibly just crazy! These men didn’t awaken one day and decide to be Santa. As they like to say, they were called. Once they received their calling, they accepted it with gusto. Both men have been honored by being inducted into the “International Santa Claus Hall of Fame.”

They have worked together as a team, and individually, teaching classes at numerous Santa events, conventions, group gatherings and also at the oldest Santa Claus School in the nation: the Charles W. Howard Santa Claus School , which is now in it’s 81st year! But that’s not all! Now, for the first time ever, a full two-day Santa Claus class may be coming to an area near you in 2019. Leon and Steve will show, demonstrate and discuss the various techniques and procedures that have helped each of them to become top-rated Santas in their respective markets. If becoming an extraordinary Santa is your desire, then you owe it to yourself and to the children you serve to not miss this class. Sign up soon as seating will be limited.

International University of Santa Claus

School4Santas (S4S) is different from other schools, as it travels to cities across the Nation.  While we cannot always be in your hometown, you will find that we will travel to regional locations that are generally closer to you than traveling to other schools.

In addition to traveling all over the country with live schools, all of my training (22 hours) has been recorded and produced into MP4 files which are now available as our “IUSC Home Study Course.”  This includes the full two-day school (16- hours) and the Advanced Day (6 hours) with “Making the Moment.”  Everything has been edited into MP4 videos for your home study.  And you can view it over and over. 

School4Santas is designed for both Real Bearded and Theatrically bearded Santas, Mrs. Claus, Holiday Professionals and Volunteers, this is one of the most comprehensive schools offered, and the number one school, taught by a professional Santa, who shares his knowledge from over 50-years in the industry. 

And because of those who have attended, and their sharing with others, the school continues to be the most popular and educational training for Professional and Volunteer Santas and Mrs. Claus.

Registration for the two-day standard school is just $309, $459 for a couple. This includes 16 hours of training, the course book and your personalized diploma, or two diplomas for a couple. Travel, meals and lodging are not included.

Alumni Rates are just $239 per person, and $329 per couple and include the full course and diplomas, no course book. 

The basic school is arranged with 16 hours of training and lecture, supported by a power point presentation.  And course curriculum is updated annually.


This year, all new Students will receive the 20th Anniversary edition of my 246-page course book, “Behind the Red Suit,” and upon completion, everyone receives a diploma recognizing their attendance.

First-time attendees receive a Bachelor Diploma in Santa Clausology.  Second time attendees are Alumni and receive a Master’s Diploma.  Those attending more than twice receive Advanced Master’s Diplomas.  

And everyone that attends the school or purchases our Home Study course, is automatically entered into the “Red Suit Society” 

Plus your can order the new Advanced Sessions, “MAKING THE MOMENT!”   

This is an added six-hours of advanced training for those who have taken the standard school, in person or through home study.  It offers special emphasis on improving and enhancing your visits and appearances, and developing those, very special moments. 

This advanced program includes training and work on special events, posing, and making any Santa activity even more special for your clients.  It includes the workbook, “Making the Moment,” including almost 200 sample photos and diagrams,” plus registrants receive a certificate of completition. 

Charles W. Howard Santa Claus School

Established in 1937

In 1937, Charles W. Howard a farmer in Albion, New York established a Santa school in direct response to his displeasure with seeing other Santas in frayed suits and cheap beards, and a shockingly inadequate knowledge of reindeer.  He decided that he could start a school to make a better Santa. The first class consisted of three men, including a welder from New Jersey, his friend, and a neighbor.  Charles eventually had a Christmas-themed park, with several barns, a train and some reindeer. Children for miles around would visit, including Tom Valent, who is originally from a town called Salamanca, about an hour’s drive from Albion.

“As a little girl I sat on Charles Howard’s lap, too,” Holly Valent said. “We were from a small town. Every child wanted to go to Christmas Park.”  From 1948 to 1965, Charles Howard was the featured Santa Claus in the Macy’s Thanksgiving Day Parade, perhaps the most visible Santa in the United States.

The school was taken over by Nate Doan in the 1960s, another famous Santa who in 1968 moved the school to Bay City, Michigan.  Tom first attend the CWH Santa School in 1975 when expecting his first child.

Today, the Charles W. Howard Santa Claus School continues running under the direction of Tom and Holly Valent and is carried on in Midland, Michigan with an eager student body of about 300 joyful and jolly new and returning students each year.